The Trusted Professionals Association (TPA) is a referral network dedicated to connecting businesses and individuals with reputable service providers across diverse fields. TPA prides itself on its strong, trust-based network that delivers reliable, high-quality connections for clients in need of professional services.
As a TPA member, I contributed to creating a brand and website that embodies TPA’s core values: trust, collaboration, and a “one-stop-shop” for client needs. TPA’s aim was to build a platform where potential clients feel welcomed and understood, while conveying the organization’s warm, professional approach to networking.
The brand design combines professionalism with a relaxed, approachable feel—something akin to sitting down for a coffee with a trusted business partner. The logo and colour scheme are simple yet refined, and the visual identity reflects TPA’s dedication to being a friendly yet reliable network for business owners and individuals alike.
The website is designed to be straightforward and easy to navigate, ensuring clients can quickly access information about the services offered by TPA’s network of professionals. To enhance searchability, I optimized the site’s SEO through thoughtful keyword use, meta descriptions, and alt text, ensuring TPA is visible to those seeking trusted connections in various industries.
I acknowledge that my work and being exists on the traditional and unceded territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh Úxwumixw (Squamish), səl̓ilw̓ətaʔɬ (Tsleil-Waututh), QayQayt First Nation, Kwantlen, q̓íc̓əy̓ (Katzie), Semiahmoo, Tsawwassen First Nations, kʷikʷəƛ̓əm (Kwikwetlem), and Stó:lō Nation